Colleen Hoover's "It Ends WIth Us" Starring Blake Lively Used A Taylor Swift Song In The Trailer, Naturally

There are a lot of mixed feelings on this movie because it was first and foremost, a very very popular beach read/tearjerker. A classic case of people feeling very connected with a book and having a hard time accepting how the movie is made. People complained about Blake Lively's casting, her costar Justin Baldoni's casting, the costumes, the filming locations - you name it. Just a bunch of dumpy opinions without even having the option to give it a chance. 

Now? There's a Taylor Swift song in the trailer. My Tears Ricochet. WHAT WILL THE HATERS SAY NOW??

I think this is a genius move by Colleen Hoover/Blake Lively. Swifties will usually automatically support bestie Blake when push comes to shove, but now we're being lured in with the siren sounds of Taylor? I'm sold. I read this book forever ago and it was fine, not compelling enough for me to want to go see the movie, but now? I'm in. I'll be there opening night. If there's one Taylor song, we can almost guarantee there's a second one in the movie. If anything, they play this song again in the theater and we all get to weep together. Sounds like a fantastic Friday Night!